Framed in a Goodyear "Cord", this tired youth from another era patiently endured all the rigamarole attendant such a publicity shot ca. 1919 and probably never realized he would once again the the object of attention in the next century. This timeless advertisement for Schmidt Bros., K at 12th Street, is from an unidentified Sacramento city directory. 12th and K Streets is identified in the ad at being at the junction of the Lincoln Highways.
